In his weblog today, Dan Weintraub recognizes that the new Prop 89 ad I blogged about yesterday is today the top political ad being viewed on-line--16,000 viewings on YouTube in less 48 hours (10 times more than Bill Clinton's 87 ad). He also suggests that we consider hiring "Sweet Tired Cat" which apparently got a couple few more viewings on YouTube.
Dan, we're working on it. It's been tricky because of how tired the cat is, but given that it's also sweet we have a shot. If we can put it together, can you join a conference call tomorrow with the me, Joe Trippi and the cat?
Seriously though--this video is catching on like wildfire. Bill Hillsman who created the ad said today, "this kind of insurgent internet campaign with an ad like this can amplify the paid media campaign by 1 1/2 to 3 times what you pay for it initially."
Doing the math, this week's internet explosion has turned this from $2 million to a $6 million ad buy--in other words, folks, we're in the game.
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